Having a blog with a great design is not enough if your goal is to be successful in the blogging industry.
People want CONTENT. Content that makes them raise their brows at the surprise and at how much they enjoy reading it. Are you giving people this type of content? If you are, then great! If you're not, check out these 6 rules to creating sizzling blog content that will fire up your traffic and popularity!
1. Length + Quality
Length is going to depend on what you blog about. In my blog there are posts that are extremely short, since they're tutorials and sometimes things are just that easy to get done. Though, my blogging posts are way longer and people often find these a lot more interesting than the shorter ones.
A statistics study has proven that longer posts have a higher level of engagement with the audience. They also tend to be shared a lot more and people use to quote them too. A good tip is for you to write at least 1500 words per post. Longer posts also take the top places in Google searches, which drives a lot more traffic to your blog.
2. Plan Your Sharing
You might think that writing a new blog post and throwing it out on Twitter or Facebook is all that it takes to have it noticed. Well, unfortunately it's never that easy.
It takes a lot more than simply tweeting or sharing a link for it to drive traffic into your blog. If you're on Twitter, learn how to use #hashtags effectively, and schedule your tweets so that your content is always flowing at a steady pace.
3. Updating Posts
Posts that you've written three years ago are probably outdated. The information they have is now inaccurate and people who read them will be deceived or even notice that your content is not exactly what they're looking for.
Remember that everything you post online, will never vanish. It's always stored somewhere and eventually people will find it again years later. So make sure to update older posts to make them accurate and ready for new readers who might find them interesting.
Good thing about updating old posts is that they're going to be treated as new content! It's like you're writing a new blog post while you're, in fact, only making your blog even better and more efficient.
4. Visual is Key
I've included this on my post about annoying design mistakes and I can never say this enough: VISUAL, VISUAL, VISUAL!
I'm sure that you don't really enjoy reading an article that is all text with no breaks and nothing to distract your eyes for a while. It's boring, tiring, and only by looking at it, you lose interest and simply close the tab. You don't want people to close your blog's tab, do you? No. I guessed so.
Including gorgeous and professional blog graphics on your posts is the first thing you should think of before starting to write. The "cover" of your article is what will catch the readers' attention - along with the headline, of course.
5. Spy on Your Competition
Obviously, don't take this too literally. Spying is not cool. Though, make sure to check your competition's work! This will help you see how they're doing, gather some ideas and spice up your own work!
Although, do not tempt yourself to copy other people's stuff. Doing so will crush your credibility and your readers will quickly walk away from your blog.
6. You Familiar With Mobile?
It's the 21st century, y'all! Smartphones, tablets... ring a bell? Yes? And is your blog ready for them?
Most people nowadays don't even bother using a computer to stay updated about new content online. They simply use their smartphone or their tablet. Sounds all really easy until you realize that the way people see your blog on a computer is definitely not how they see it on a tablet or a smartphone.
Make sure that your blog is mobile friendly, aka responsive, and take over the mobile crowd!