A good headline should always come paired up with awesome content, but unfortunately many bloggers forget this. People click your links because the titles catch their attention, so you should make sure that interest keeps intact while they're reading your post. How can this be done? Scannable content.
Scannable content is nothing more but organized content that is easy on the eye of the reader. It might sound simple, but many bloggers don't know how they can improve this.
Keep reading for these six great tips on how to make your content easier to read.
1. Looks more professional and less intimidating too. You sure don't want to scare your readers away with endless and uninterrupted text, but you also want to keep a professional position.
2. Easier to find answers. Believe it or not, a 2008 study has shown that only about 20% of a website's content is read. People don't read, they scan. This means they want to find answers for their questions as quickly as possible, without reading the whole thing.
3. More appealing. You probably know this by personal experience: people are put off by incredibly long and dull texts. Your readers are no different, of course, so make sure you give them appealing articles that won't make them leave your site because it's just way too many words together.
On a personal note, I'm one of the people who will leave a site if there's an endless amount of text with no kind of visual aid whatsoever, or anything at all but text.
Here are some great tips used by many pro bloggers to make your content easier to read and keep your readers glued to your site, even if your posts are lengthy.
HOW TO MAKE YOUR CONTENT EASIER TO READ
Advantages of using lists:
- Brightens up your post. Lists are elegant and let your readers know that you're comfortable with what you're talking about. If you pair them up with the right fonts, your lists will certainly take your post to a whole new level.
- They're a visual aid. Adding a list in the middle of a long piece of text lets your readers rest their eyes a little.
- Everyone loves lists, even those who don't. They're super attention grabbing. See how I caught your attention with this list? I've proven my point!
See how I use subheadings in my posts? These are to separate your post into sections so the navigation through it is a lot easier. This will let your readers easily find the part of information they're looking for, and it will make them scroll down through your blog, which is exactly what you want them to do!
We're in the visual era, and that means people are leaning more towards visuals than written information. This means the more images you use on your posts, the more your readers will enjoy reading your content, just make sure to keep the visuals relevant and high-quality! Not all images work for the desired effect.
Some visuals you can use:
- Infographics - There are highly used nowadays and tend to go viral!
As I mentioned in one of my posts, fonts can and will dictate how well your content does among your readers. This goes from what kind of font you're using, to the color, size and consistency.
To correctly use fonts, make sure to:
- Use readable fonts. Using the regular font families like Arial, Georgia, Verdana, etc, is a great start. Please, no
Comic Sans MS.
- Ditch decorative fonts. They're complicated to read, not to mention that not all browsers are able to decode them.
- Use pixels for the size. Many people use points for this, which is wrong unless they're creating it for print stylesheet.
- Minimum 12px in size is very important.
- Make sure that your headings are bigger than the rest of the text.
- Avoid using CapsLock. If you need to highlight something, choose a different method.
- Set the line height of your text bigger than your font size as short line heights make the text a lot harder to read.
- Be consistent. This means you should use the same fonts, sizes and spacings throughout your whole site or blog to avoid confusion and to keep a professional and clean look.
- No more than 3 fonts. If you use more than this your site will look cluttered and unattractive.
Pull quotes are also a smart and elegant way of emphasizing key points.
Whenever you want to highlight an important point in your posts, don't hesitate on using italic or bold styles. You can also underline them.
The most appealing texts are those that are rather short but have a lot of useful information. Keeping your paragraphs short but rich is key for successful content that your readers will love.
Keeping paragraphs with about 3-4 sentences is optimal, but there are no rules for this. It all comes down to you and how well you make your points when you're writing, though you should definitely consider this tip.
Have a look at this:
Given two choices of the same content, with different layouts, which one would you choose? Probably the one on the right, the easier and more appealing one.
Make sure to give this kind of content to your readers if you want them to read your whole posts.