So you have a blog and it was actually going well at some point, but suddenly things are going south and you have no idea why. Or maybe you just can't get the results you'd like no matter what you do.
Unfortunately this happens way too often. Great bloggers with great blogs don't have that great results. Since I've noticed many bloggers struggling with this, I had a look into what could be causing this lack of results and gathered a list of eleven mistakes that kill blogs and how to solve them. Read on!
11 Mistakes That Kill Your Blog And How To Solve Them
1. Conversion Aversion
This is a common mistake that many bloggers make. But what is conversion anyway? Conversion is getting what you want from something, basically; "bloggingly" speaking, conversion is when you advertise your blog somewhere or share a link and people will visit that link or even subscribe to your blog.
It may sound complicated if you're not familiar with the term, but it only means that you're not advertising your blog properly.
Improve your keywords and opt-in forms. Stay relevant to your content and make sure your readers can easily see where they can share your articles and subscribe to your blog.
2. Page Pollution
Design plays a big role on how successful and pleasant your blog is. If your homepage or landing page - or even your overall layout - is too crowded and disorganized, you should start thinking about doing something about it.
Take some time to rethink your blog's layout and organization. Make sure you don't overcrowd your pages with useless widgets and add-ons since these can make your readers have a bad experience in your site and will make them look for stuff elsewhere.
Useful read: 21 Design Mistakes You Need To Fix Right Now
3. Keyword Disconnect
Your traffic is coming from other websites instead of search engines when people search for certain queries. This is deadly as your blog will eventually fade away.
Improve your writing and make sure to include strong keywords in your articles and headlines so that people will be able to find your blog through search engines instead of only through other sites.
Useful read: 100+ Absolutely Brilliant Post Title Ideas
4. Buzzword Babble
It's alright to fancy talking in your industry's jargon, but it's not alright to do it all throughout your blog! Remember you're talking to people who may not be familiar with certain terms and make sure your content is accessible and easy to understand without much hassle.
Keep the more technical or specific terms for the pages that actually need them, like your products/services page. Your articles should have a loose and relaxed vocabulary without losing credibility and professionalism. If you really need to use technical terms, make sure to explain what they mean exactly.
Claiming to be exceptional and having a nice talk is by far not enough to be credible. People don't need your words, they need proof of those words.
Make sure to include testimonials, press releases, videos, etc, to complement your blog. Readers appreciate it and it will definitely get your credibility to a whole new level.
6. No Help
Sometimes people think that being professional is placing a barrier between them and the ones on the outside, forgetting about how a friendly face helps people feel comfortable. This is something that not only will it damage your blog, but it will affect your reputation as well.
Don't impose yourself as the expert in a harsh way. Let your readers know you're there to help them and that they can count on you in case they have any questions.
7. A One-Way Web
Not letting your readers speak is a serious mistake. If you want your blog to succeed you need to listen to people's feedback instead of assuming you know exactly what's right or wrong with what you're doing.
Encourage engagement. Feature email opt-ins, RSS feeds, comments, etc. Let people speak up!
Often bloggers ignore the importance of social media when it comes to blogging. The thing is, social media is probably the greatest asset and perk to boost a website's success nowadays. By depriving people from sharing your content you're losing the opportunity of letting your blog build relationships with even more readers.
Add social media sharing buttons to your articles so that people can share your content along with their views on what they just read.
9. Hard Sell
Selling your services or products on your blog is a great thing, especially if you're actually getting anything from it, but one of the biggest mistakes some business owners make online is basically asking people to open up their wallets first thing when they land in their website.
Before doing too much advertising to your products, make sure to give something nurturing to people who reach your blog. Build a good first impression first.
Bloggers tend to forget about letting their readers search other stuff within their own blog. This is a big mistake since people will feel trapped in one article and won't know where else to go.
Add a search bar to your blog and place it somewhere visible and easy to find so that your readers can look for some more of your awesome content!
Useful read: How-To: Create An Apple-like Search Bar
11. No Direction
For some reason some blog owners think that being cute or mysterious is a good way of keeping readers interested. Well, unfortunately it's not and it's definitely harming your blog since people have no idea where to go next or what to do next.
Don't be afraid to add call-to-action messages to your pages and articles. Your readers will appreciate this little help with keeping them well directed and it makes their experience a lot more pleasant.
Got any other suggestions you think should make it to this list?
Share your thoughts below!
Share your thoughts below!