6 Sure-Fire Ways To Build Trust For Your Business


Being trustworthy is not only something exclusively for brick-walled business, in fact, customers tend to question a business' trustworthiness a lot more when it's hosted online.

Why? Well, because of scammers, of course. Nowadays scammers are flooding the internet and if one's not careful enough, your money could be gone and you'll never see it again.

For this it's important to build trust for your online business and make sure that your customers know they can, well, trust you.
So, here are six awesome tips on how to do this.


1. Be Honest

Honesty is the first step for being trusted. In the business world, you want to be honest about what you're all about.

Make sure that people know whether you're human or a robot behind your website. If people can sense that you're a genuine person, they will be more inclined to trust you. Remember, people who go to your website are not only interested in what you have there, but also in who you are.


2. Be Transparent

Making mistakes is not a bad thing, it only makes us human. Hiding your mistakes from your (potential) customers will not make you more trustworthy because you're passing a flawless image of yourself and your business. It will only make people suspect it.

You should always highlight your mistakes and let people know that you acknowledge where you failed and how you're planning on stopping it from happening again. Don't forget that information is never deleted from the internet, so your customers might find out what you're trying to hide.


3. Let People Contact You

This is very important and often ignored. If you want someone to trust you, you have to show yourself available to be contacted directly.

To do this in the online world, you only have to provide a contact page with the information you think will be useful for your customers to have. Here are some stuff you can include:
  • Mailing address
  • Email
  • Phone numbers
  • Social networks

4. Share User Reviews

If you've been doing business for a while now, certainly some of your previous customers have left their feedback about your services. Make sure to have a page where you showcase this feedback so that people get to know how others' experience working with you has gone.


5. Be Helpful

To succeed with a business, there's no better way than being helpful for those who are interested in working with you.

Use all channels you have available, like blogs and social networks, to let people know that you're there to help them. Also, make sure to show people you know what you're talking about and place yourself as the expert. This will boost your reputation and, alongside, your trustworthiness as well!


6. Be Unique

There are countless businesses out there, many of them are the exact same thing as the next one, so why be one more among so many?

Even if you're working in a business that's already rather crowded, there are always ways of standing out and doing something that nobody else does. Be it an actual service you provide or simply the way you engage with your customers, or even the rewards you give them for being loyal to your business.

Being unique grabs attention and makes you stand out, thus people will certainly trust you more than they will trust someone who does the exact same thing as everyone else.

11 Mistakes That Are Killing Your Blog And How To Solve Them


So you have a blog and it was actually going well at some point, but suddenly things are going south and you have no idea why. Or maybe you just can't get the results you'd like no matter what you do.

Unfortunately this happens way too often. Great bloggers with great blogs don't have that great results. Since I've noticed many bloggers struggling with this, I had a look into what could be causing this lack of results and gathered a list of eleven mistakes that kill blogs and how to solve them. Read on!


11 Mistakes That Kill Your Blog And How To Solve Them



1. Conversion Aversion

This is a common mistake that many bloggers make. But what is conversion anyway? Conversion is getting what you want from something, basically; "bloggingly" speaking, conversion is when you advertise your blog somewhere or share a link and people will visit that link or even subscribe to your blog.

It may sound complicated if you're not familiar with the term, but it only means that you're not advertising your blog properly.


Solution.

Improve your keywords and opt-in forms. Stay relevant to your content and make sure your readers can easily see where they can share your articles and subscribe to your blog.



2. Page Pollution

Design plays a big role on how successful and pleasant your blog is. If your homepage or landing page - or even your overall layout - is too crowded and disorganized, you should start thinking about doing something about it.


Solution.

Take some time to rethink your blog's layout and organization. Make sure you don't overcrowd your pages with useless widgets and add-ons since these can make your readers have a bad experience in your site and will make them look for stuff elsewhere.



3. Keyword Disconnect

Your traffic is coming from other websites instead of search engines when people search for certain queries. This is deadly as your blog will eventually fade away.


Solution.

Improve your writing and make sure to include strong keywords in your articles and headlines so that people will be able to find your blog through search engines instead of only through other sites.



4. Buzzword Babble

It's alright to fancy talking in your industry's jargon, but it's not alright to do it all throughout your blog! Remember you're talking to people who may not be familiar with certain terms and make sure your content is accessible and easy to understand without much hassle.


Solution.

Keep the more technical or specific terms for the pages that actually need them, like your products/services page. Your articles should have a loose and relaxed vocabulary without losing credibility and professionalism. If you really need to use technical terms, make sure to explain what they mean exactly.



5. Incredibility

Claiming to be exceptional and having a nice talk is by far not enough to be credible. People don't need your words, they need proof of those words.


Solution.

Make sure to include testimonials, press releases, videos, etc, to complement your blog. Readers appreciate it and it will definitely get your credibility to a whole new level.



6. No Help

Sometimes people think that being professional is placing a barrier between them and the ones on the outside, forgetting about how a friendly face helps people feel comfortable. This is something that not only will it damage your blog, but it will affect your reputation as well.


Solution.

Don't impose yourself as the expert in a harsh way. Let your readers know you're there to help them and that they can count on you in case they have any questions.



7. A One-Way Web

Not letting your readers speak is a serious mistake. If you want your blog to succeed you need to listen to people's feedback instead of assuming you know exactly what's right or wrong with what you're doing.


Solution.

Encourage engagement. Feature email opt-ins, RSS feeds, comments, etc. Let people speak up!



8. Anti-Social

Often bloggers ignore the importance of social media when it comes to blogging. The thing is, social media is probably the greatest asset and perk to boost a website's success nowadays. By depriving people from sharing your content you're losing the opportunity of letting your blog build relationships with even more readers.


Solution.

Add social media sharing buttons to your articles so that people can share your content along with their views on what they just read.



9. Hard Sell

Selling your services or products on your blog is a great thing, especially if you're actually getting anything from it, but one of the biggest mistakes some business owners make online is basically asking people to open up their wallets first thing when they land in their website.


Solution.

Before doing too much advertising to your products, make sure to give something nurturing to people who reach your blog. Build a good first impression first.



10. Unsearchable

Bloggers tend to forget about letting their readers search other stuff within their own blog. This is a big mistake since people will feel trapped in one article and won't know where else to go.


Solution.

Add a search bar to your blog and place it somewhere visible and easy to find so that your readers can look for some more of your awesome content!



11. No Direction

For some reason some blog owners think that being cute or mysterious is a good way of keeping readers interested. Well, unfortunately it's not and it's definitely harming your blog since people have no idea where to go next or what to do next.


Solution.

Don't be afraid to add call-to-action messages to your pages and articles. Your readers will appreciate this little help with keeping them well directed and it makes their experience a lot more pleasant.


Got any other suggestions you think should make it to this list?
Share your thoughts below!

So You're Out Of Ideas: How To Overcome Blogger's Block



If you're reading this then I must say I know how you feel.

Blogger's block is probably one of the worst things that can happen, especially when you want to have your site organized and with a regular timing of posting new articles.

Many are the times when I have no idea what to write about - this being one of them! - and it just drives me nuts. So I feel your pain.

Fortunately not everything's lost when you come across blogger's block, apart from your patience, maybe. Here are 10 ways to overcome blogger's block when you've ran out of ideas.


HOW TO OVERCOME BLOGGER'S BLOCK


1. Compile Blog Posts

It may sound weird and you may think it's not even "something" to write about but believe me, it's usually pretty successful as a new article.

Just gather up a list of some of your favorite blog posts - yours or from someone else, or both! - and create an article with these links and some nice descriptions of what people can find there.


2. Ask Friends

I've got to admit that this may not be the best way to find inspiration, but sometimes people can come up with awesome ideas for new articles. After all, those people are the ones who are going to read them, so whatever their suggestions is, it's probably something they'd like to know more about.


3. Ask Your Readers

Pretty much like the previous tip, but this one is obviously a lot more directed to what your blog is all about.

Asking your readers what they'd like to see in your blog is probably the most effective way of getting ideas for new content. Your readers are the life of your blog, so above anything else, you should listen to them first.


4. Invite Guest Bloggers

Inform other bloggers of that you're open to have them write on your blog. Guest bloggers usually have awesome ideas for new articles and given their experience, they're usually great writers as well.


5. Google Trends

What better way to know what you should write about than checking what's trending?

Google Trends is a great way to keep yourself up to date about what people are googling. You'll surely find an interesting topic to blog about.


6. Cover A Different Perspective

Say you have a ton of articles published already and some of them are quite old already. Why not go through these older articles and write a new one in a different perspective?


7. Interview Someone

Interviews may be a little hard to setup but they're definitely very interesting.

Try to interview some influencer on your niche and share it with your readers on a new article. They're going to love to know this person's views and opinions.


8. Post A Survey

Stats. Everybody loves stats.

Post a survey on your blog about something that's relevant to your niche.
Your readers will love it!


9. Social Media Trends

Pretty much like Google Trends, Social Media Trends are all about what's hot at a certain moment. The best thing about social media trends is that you're able to know what people think through their comments, etc.


10. Tell A Story

Last but not least, you can tell a story! Obviously not a bedtime story.

Let your readers know about something that's happened to you and that is relevant to what your site is all about. People will appreciate the insight you have on the topic and might at well take your experience as a guide to their own choices and projects.


Tell us about you!
How do you overcome blogger's block?

[Infographic] The ABC of SEO For Beginners



SEO... Search Engine Optimisation... Ring a bell?

SEO is a very important part of running a blog or website, and if you're not familiar with everything that comes with it, then this infographic is great for you. I've gathered some of the most important aspects of SEO for all of you who are just starting their blogging careers, and for those who just want to get to know a little more about how to optimize their websites for search engine visibility.


\abc of seo



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