Being trustworthy is not only something exclusively for brick-walled business, in fact, customers tend to question a business' trustworthiness a lot more when it's hosted online.
Why? Well, because of scammers, of course. Nowadays scammers are flooding the internet and if one's not careful enough, your money could be gone and you'll never see it again.
For this it's important to build trust for your online business and make sure that your customers know they can, well, trust you.
So, here are six awesome tips on how to do this.
1. Be Honest
Honesty is the first step for being trusted. In the business world, you want to be honest about what you're all about.
Make sure that people know whether you're human or a robot behind your website. If people can sense that you're a genuine person, they will be more inclined to trust you. Remember, people who go to your website are not only interested in what you have there, but also in who you are.
2. Be Transparent
Making mistakes is not a bad thing, it only makes us human. Hiding your mistakes from your (potential) customers will not make you more trustworthy because you're passing a flawless image of yourself and your business. It will only make people suspect it.
You should always highlight your mistakes and let people know that you acknowledge where you failed and how you're planning on stopping it from happening again. Don't forget that information is never deleted from the internet, so your customers might find out what you're trying to hide.
3. Let People Contact You
This is very important and often ignored. If you want someone to trust you, you have to show yourself available to be contacted directly.
To do this in the online world, you only have to provide a contact page with the information you think will be useful for your customers to have. Here are some stuff you can include:
- Mailing address
- Phone numbers
- Social networks
4. Share User Reviews
If you've been doing business for a while now, certainly some of your previous customers have left their feedback about your services. Make sure to have a page where you showcase this feedback so that people get to know how others' experience working with you has gone.
5. Be Helpful
To succeed with a business, there's no better way than being helpful for those who are interested in working with you.
Use all channels you have available, like blogs and social networks, to let people know that you're there to help them. Also, make sure to show people you know what you're talking about and place yourself as the expert. This will boost your reputation and, alongside, your trustworthiness as well!
6. Be Unique
There are countless businesses out there, many of them are the exact same thing as the next one, so why be one more among so many?
Even if you're working in a business that's already rather crowded, there are always ways of standing out and doing something that nobody else does. Be it an actual service you provide or simply the way you engage with your customers, or even the rewards you give them for being loyal to your business.
Being unique grabs attention and makes you stand out, thus people will certainly trust you more than they will trust someone who does the exact same thing as everyone else.